EMS coaching may give the UK health trade a significant shot within the arm post-COVID by enabling PTs and operators to draw extra shoppers, in keeping with Phil Horton, Nation Director for Miha Bodytec — a number one producer of EMS coaching gear.
The coaching technique, which makes use of electrical currents to contract the muscular tissues throughout train, with out placing any pressure on the joints, has risen to prominence in a number of European markets over the previous ten years, with Germany at present dwelling to greater than 1300 studios and boasting a 60% rise in new members in comparison with March 2020 (earlier than lockdown). France, in the meantime, has greater than 800 studios.
Nonetheless, with the UK market nonetheless very a lot in its infancy — and following current adjustments to laws enabling health operators to open on the UK’s excessive streets — Miha Bodytec argues that an enormous alternative exists for pioneering PTs and health operators to leverage EMS coaching as a manner of participating a brand new demographic.
“The necessity for PTs to diversify within the present local weather is extra important than ever. And while that’s rather a lot simpler mentioned than executed, one technique to entice extra shoppers is to supply one thing distinctive or progressive, and EMS coaching presents an ideal alternative to just do that,” Horton advised Welltodo.
“Not solely does it incorporate some extremely subtle know-how right into a exercise, however it might probably additionally open new income streams as a result of such a coaching is efficient for thus many several types of individuals. There’s large potential for progress with EMS coaching, and I’m excited to see it develop into extra mainstream right here within the UK in precisely the identical manner that it has in European markets,” he added.
At the moment, the UK has simply over 100 EMS models in operation however momentum is constructing because of the launch of devoted studios from established franchise operators comparable to Bodystreet, which at present has eight studios within the UK, and Surge which has three.
In keeping with Mark Holland, CEO of Bodystreet, UK and Ireland, earlier than lockdown Bodystreet was experiencing constructive progress when it comes to each shopper numbers and franchise enquiries –– a trajectory that has risen because the reopening of its websites. In August alone the enterprise skilled a 25% enhance in membership numbers compared to pre-lockdown.
Holland argues that with extra individuals waking as much as the advantages of health on their total wellbeing, this momentum is just going to proceed rising. Added to the actual fact a Bodystreet studio could be arrange in a small house, the potential for progress on the town centres and different areas of upper visibility can be huge.
Inside this new health panorama, Constantin Hampe, Director of Surge, which not too long ago opened two new areas in central London, additionally believes that EMS is completely positioned to leverage adjustments in client behaviour.
“With just one 20 minute exercise wanted simply as soon as per week, nice outcomes could be achieved with minimal health club time. And as an EMS exercise prompts the entire main muscle teams all through the entire session, it’s the easiest way to get again in form quick as soon as life returns to regular,” he advised Welltodo.
By catering to people who don’t like the standard health club surroundings, are time-starved, or are in search of a protected place to coach, EMS operators comparable to Surge are anchoring themselves as ‘the proper exercise for a post-COVID world’. In doing so, they imagine they’ve the potential to bolster the long run success of a sector.