Is Lululemon’s New Resale Program A Signal Of A Extra Sustainable Future?

VANCOUVER, Canada — Lululemon has introduced it’s testing a resale program referred to as Lululemon Like New, because it continues to make strides in direction of changing into a extra sustainable enterprise.

In accordance with the Canadian firm, its clients will be capable of commerce in like-new Lululemon merchandise from Could and obtain a $5 to $25 present card in return. The model will then clear and resell the used clothes in round 80 shops in Texas and California, as a part of a pilot scheme.

Relying on buyer suggestions, the health attire maker hopes to scale this system to additional US states and shops.

In an announcement, Lululemon stated it plans to speculate the income from the resale program into “extra sustainability initiatives, together with round product design, renew and recycle applications and retailer environmental applications.”

Having just lately launched an Affect Agenda, which outlined 12 commitments to deal with a variety of world points together with range, inclusion, psychological wellbeing, circularity and local weather change. And pledged to make 100% of its merchandise from sustainable supplies and end-of-use options by 2030, Lululemon Like New seems to be simply one of many methods the corporate is actively working in direction of making a more healthy future.

Learn Extra: Affect Agenda: Lululemon Pledges $75m For Wellbeing Programmes

Nonetheless, the transfer can be reflective of a wider market shift.

An indication of instances to come back?
Like Lululemon, a number of different manufacturers have additionally began to experiment with totally different resale or upcycling options. Nike introduced a program of its personal earlier this 12 months often known as Nike Refurbished, during which it stated it might take again footwear which can be “like-new, gently worn and Refurbished, during which it stated it might take again footwear which can be “like-new, gently worn and barely imperfect” to repair up and promote at a reduced worth.

Learn Extra: How Driving Constructive Change Can Assist Wellness Manufacturers Keep On-Pattern

Due to rising demand and an increase in engagement, the resale market grew 25 instances sooner than the broader retail market final 12 months and it’s set to rise to $64 billion within the subsequent 5 years. On-line secondhand platforms like Thredup and Poshmark, in the meantime, at the moment are valued at over a billion {dollars} respectively, and with 90% of UK customers saying they might be prepared to buy a product clearly labelled as ‘upcycled’ or ‘100% recyclable’, manufacturers are beginning to recognise that it makes extra sense to steer the ship quite than get swept away by the present.

By taking the lead, Lululemon has the chance to deal with customers’ sustainability considerations while producing extra income within the course of.

And as customers proceed to alter their buying preferences primarily based on environmental influence, it’s a method that might ultimately decide whether or not or not it thrives sooner or later panorama.

Welltodo Search Banner

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button

Adblock Detected

Please consider supporting us by disabling your ad blocker