Lululemon Unveils A World’s First For The Yoga Business

VANCOUVER, Canada — Athleisure powerhouse Lululemon has unveiled a class disrupting yoga mat designed to assist enhance alignment for a extra centered yoga follow. 

Leveraging cutting-edge expertise to create 3D ripples which might be strategically positioned to information the consumer by means of widespread yoga poses, the ‘Take Type Yoga Mat’ delivers purposeful alignment cues, in addition to a seamless aesthetic and technical building, says the model. The launch follows two years price of analysis and growth carried out by its Whitespace Lab R&D staff.

“We designed lululemon’s new Take Type Yoga Mat utilizing revolutionary, 3D expertise to create a model new sensory expertise and remedy challenges in alignment and focus throughout yoga follow,” defined Dennis Wang, Vice President of Equipment Design at Lululemon.

“Its design and growth was knowledgeable by insights collected by our Whitespace Lab R&D staff throughout intensive analysis with yogis of all ranges, exploring these challenges and the cues they use to information their follow,” he added.

To allow these practising yoga to really feel their approach to right positioning, moderately than looking forward to visible clues, the mat has been designed in order that the consumer can really feel the ripples beneath their toes and instinctively know the place to place their fingers and toes throughout completely different yoga poses.

Lululemon Unveils A World’s First For The Yoga Industry

Picture: Lululemon

In response to Lululemon ambassador Maude Hirst, this makes the expertise of feeling into your physique and your follow a lot simpler. 

“The 3D zones help alignment with out having to look down, as you possibly can really feel the feel of the mat beneath your fingers and toes. This enables house to concentrate on the breath and really really feel into your follow,” she shared in an announcement.

Lululemon says the mat, which is able to retail at £108, may also provide extra grip and stability for enhanced efficiency and performance. Protecting in step with the corporate’s latest dedication to turning into extra sustainable, it should utilise a pure, sustainably sourced licensed rubber materials.

As with lots of Lululemon’s improvements, the design of the mat has additionally been closely influenced by its ‘science of really feel’ philosophy — this revolves round how folks really feel whereas they’re lively, as an alternative of specializing in the motion itself. 

The holistic strategy takes under consideration the emotional affect of the model’s attire and equipment, similar to how the material travels with or throughout the pores and skin because the physique strikes, or the noise it makes in response to motion, and the way this may inhibit or increase efficiency.

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