LONDON, United Kingdom — London-based premium fitness center chain Third House is gearing up for growth following new funding from KSL Capital Companions.
The posh well being and health model’s formidable plans embody bringing its providing to extra areas all through the capital, similar to Quantity One Curzon St. later this yr. Along with its iconic golf equipment, Third House has additionally mentioned it plans to proceed to develop its model outdoors of the membership surroundings, each digitally and in new settings.
Talking about its thrilling new chapter, CEO Colin Waggett shared how the funding would open up vital alternatives for Third House, which is recovering swiftly from the pandemic.
“Our model has by no means been extra in demand from landlords trying to differentiate their developments, and we’re excited on the prospect of taking Third House to extra components of London. Now we have dedicated traders in Encore and with the addition of KSL, we’re uniquely positioned to capitalise on these alternatives,” he revealed.
Launched again in 2001, Third House has cemented itself as one of many pillars of London’s health scene. Working a portfolio of golf equipment in iconic areas throughout the capital, together with Canary Wharf, Tower Bridge, Soho, Marylebone, Tower Bridge, and Islington. It at the moment employs 600 full-time employees.
Its sixth location — a £10 million full-service membership in Islington — opened initially of 2020 shortly earlier than the worldwide pandemic took maintain. The 47,000sq ft area is the biggest well being membership to open in London for greater than 10 years, housing a 7,000sq ft “area area” for versatile coaching, a six-lane, 20m swimming pool and a separate, devoted children’ membership referred to as Little House which caters for the local people.
Regardless of current challenges, Waggett informed Welltodo that the launch of the family-orientated idea, alongside the expertise of the final 18 months had solely served to accentuate the model’s search to broaden its areas.
“We’re massive believers that each one components of London will bounce again, together with the Metropolis, and so having a community of golf equipment the place individuals can expertise Third House close to their dwelling and close to their work is the aim. We count on to have the ability to announce a number of new websites within the not too distant future,” he revealed.
Regardless of a renewed concentrate on growth, the health chain additionally stays targeted on having the ability to present a tremendous membership expertise in each its current and new areas.
“That’s what most individuals nonetheless need, and we don’t see that altering,” Waggett informed Welltodo.
“Individuals are searching for inspiration, a social expertise and the chance to coach in a manner that isn’t doable in a house surroundings,” he continued.
Given the expertise deprivation of lockdown, Waggett shared that offering a very private, inspiring expertise in a very clear and exquisite membership is extra vital than ever. And that Third House would proceed to innovate in its courses, and its providing.
Nevertheless, because the health business continues to shift in direction of a extra omnichannel strategy, the model’s digital platform can also be excessive on the agenda.
“We are going to proceed to develop this so members can expertise Third House wherever they’re. Our members like the truth that they’ll prepare on-line with instructors whose courses they’ve additionally skilled in individual, and so know. Typically, a private expertise wins out each time,” he commented.