LONDON, United Kingdom — British Athleisure retailer Sweaty Betty has opened its first retailer in Asia following a leap in gross sales within the UK.
The model, which noticed an 18 % rise in turnover to £56.6 million in 2018, now has greater than 60 retailers throughout the UK, US and Hong Kong.
Talking to The Night Commonplace, Chief government Julia Straus stated: “We’re aware of financial and political uncertainty, however consumers don’t appear to be holding again on fitness-related spending.”
She added: “We see ongoing development potential within the activewear sector as folks more and more consider well being and wellbeing.”
In line with Straus, who was promoted to her present function in June, throughout the first half of this yr Sweaty Betty bought one pair of its premium £75-£95 bum-sculpting leggings each minute. The model has additionally fuelled development by way of a partnership with Nordstrom, which noticed it open 25 ‘shop-in-shops’ within the US division retailer, earlier this yr.
Asia is now a agency focus, says Straus, as is the agency’s on-line enterprise. In 2018 the retailer relaunched its web site as a part of a wider mission to enhance the multichannel buyer expertise.
The location, which receives greater than 1,000,000 visits a month, now provides “an enhanced consumer expertise”, offering a faster procuring expertise, extra instructional guides, a shoppable Instagram web page and an enhanced lookbook characteristic.
“We launched our first web site in 2000 to offer an omnichannel buyer expertise alongside our shops. Our buyer now makes use of cell units in so many areas of her life, so this improve of our web site comes at a crucial time,” stated Sweaty Betty CEO Simon Hill-Norton on the time.
“E-commerce represents a significant and rising a part of our enterprise – not solely by way of on-line gross sales however, as an omni-channel retailer by way of higher understanding and supporting our buyer. We need to guarantee they’ve the identical optimistic expertise when participating with us, irrespective of when and the way they store.”