LONDON, United Kingdom — The Health club Group is planning to roll out a scaled-down model of its fitness center in a bid to develop its footprint, following within the footsteps of rival PureGym,
Having acquired easyGym in 2018 and later integrating its websites underneath The Health club Group model, the low-cost operator at the moment runs a whopping 165 websites throughout the UK.
Nevertheless, CEO Richard Darwin is eyeing aggressive enlargement in new markets following a report in collaboration with PricewaterhouseCoopers (PWC) that urged the variety of low-cost gyms may double by 2026 to between 1200 and 1400 places.
The “slimmed down” small field websites deliberate by The Health club Group are anticipated to be between 5,000 sq ft and 9,000 sq ft, significantly extra compact than their conventional places, which common 15,500 sq ft in dimension.
Reported in Well being Membership Administration, Darwin defined: “It affords us the chance to enter cities that wouldn’t beforehand have been on our goal listing, as a result of they wouldn’t have been sufficiently big – cities the place the general inhabitants is between 25,000 and 60,000.
“Whereas we don’t have an actual goal variety of websites for the small field mannequin but, we did a research with PwC which confirmed that there may doubtlessly be an extra 300 small field websites throughout the UK. So the quantity is there.”
Rival low-cost chain PureGym launched its personal scaled-down small fitness center mannequin in 2018, starting with Tunbridge and Buckingham. This has already grown to a seven-strong operation, with additional websites within the pipeline.
“It wasn’t nearly taking the PureGym mannequin and slicing it down, however about making a model new proposition with new flooring layouts and versatile house,” Francine Davis, PureGym’s business and strategic improvement director, advised HCM.
“These are vibrant, pleasant, native gyms, with semi-open studios, inviting utilization when no courses are working.”
Final week Darwin introduced YoY income will increase of 26.9% to £74 million and pre-tax earnings up 53.3% to £7.1 million for the primary half of 2019, thanks, partially, to a £5 premium membership add-on possibility provided to all members.
In response to Darwin, the “Stay It” memberships, which embrace multi-site entry and a bring-a-friend initiative, have been launched 18 months in the past and adopted by 16.9% of its whole membership, boosting yield per member by 5.6% to £15.47.
The Health club Group’s current success will alert each low-cost operators and small-box boutiques of accelerating competitors in an already saturated UK market, which is turning into additional squeezed by the arrival of US and Australian manufacturers equivalent to Peloton, SoulCycle and F45.
Nevertheless, David Minton, Director of The Leisure Database, says The Health club Group’s robust efficiency, in comparison alongside franchises, boutiques and the general public sector, is solely additional proof that the health business is having fun with a “golden interval of development”.
Minton highlighted the current acquisition of low-cost health franchise Énergie Health by Bridges Fund Administration and Third Area’s opening of The Yard in Canary Wharf, an identical scaled-down model of its conventional providing, initially of 2019.
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“The general public sector has additionally returned to development,” Minton added. “The biggest public sector model, Higher, now has extra health websites within the UK than The Health club Group.
“Whereas our Boutique Studio London 2018 Report confirmed for the primary time there are over 15,000 courses per week at boutique studios in London alone, the continued development of finances manufacturers exhibits the business is increasing throughout all sectors.”
The Health club Group plans to open its first small-box format in Newark, Nottinghamshire, by the tip of 2019 with an extra roll-out throughout 2020.