SAN FRANCISCO, United States — TRX, a leader in the functional training category has partnered up with fashion retailer ZARA in a global deal reflecting consumer demand for wellness to become a part of every business strategy.
As part of the collaboration, the US fitness brand’s full-body TRX Suspension Trainer will be stocked online through the ZARA website. TRX products will also be available online in 24 markets around the world and stocked in ZARA stores across 11 major cities.
The partnership will run alongside ZARA’s latest Athleticz sportswear collection — a line of premium activewear and equipment combining technical functionality, sustainable materials, simple aesthetics and comfort.
According to a press release, ZARA customers will be able to subscribe to TRX’s proprietary digital fitness platform, the TRX Training Club, with exclusive access to six months’ worth of unlimited on-demand workouts.
Commenting on the breakthrough moment for TRX, Brent Leffel, CEO of TRX explained:
“We are thrilled to partner up with one of the most well-renowned brands in the world and be part of ZARA’s new Athleticz range. Home workouts are clearly here to stay, and we have joined forces with ZARA to equip people with everything they need to exercise around their schedule.”
He continued: “I believe we can convert even more fitness enthusiasts, and together with ZARA, can provide customers with the ultimate comfort, alongside access to train by any means possible — either at home or on the go.”
Like so many of its counterparts, having upgraded its virtual offering last year during the global pandemic to cater for shifting consumer habits, TRX recently hinted that the shift would open up new opportunities for the business and fitness space at large moving forward.
“We mobilised our team of over 300,000 trainers across the world to ensure that we were part of making sure consumers could work out safely. And now we are working closely with gym operators, personal trainers, retailers and distributors in navigating the new opportunities for the fitness space,” David Allen, Head of EMEA and APAC at TRX told Welltodo back in May.
To leverage such opportunities, in addition to its ZARA partnership, earlier this year the company’s founder Randy Hetrick also launched OutFit, a spinoff concept he said would “bring the ‘TRXperience’ to life in the fresh air of the great outdoors”.
The mobile training franchise, which delivers convenient, affordable and expertly coached personal and group training to neighbourhoods across America, launched at the right place, and the right time, Hetrick told Welltodo in June. And it already has international expansion earmarked.
Elsewhere, the brand also debuted its first digital program for businesses called TRX for Employee Wellbeing — a move designed to help combat the negative effects of working from home, a practice that has become commonplace since the onslaught of COVID-19.
In addition, a completely revolutionised version of its TRX CORE platform — a system designed by trainers for trainers, that streamlines how fitness professionals run their businesses with an all-in-one digital platform — is helping the company to better serve the needs of the fitness professional community and consumers within this new era.
“Like every business across the globe we have had to adapt to the ever-changing landscape, from working virtually with our teammates to bringing workouts and classes online, to managing the changes in our supply chain,” Allen recently told Welltodo
The partnership with ZARA is just one of many ways TRX sees itself as innovating across its physical and digital offerings to put the brand in a strong position to drive the industry forward in both the virtual and face-to-face space.